Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

Online Market & Search Engine Optimisation (SEO)- An Overview

It does matter how good your products or services are, as long as you don't show up in search engine, it is as good as you don't exists, in short, your site is a white elephant. see real results (pdf file). Do you have  a great product or service? The following are what you should be asking of your business.

1. Can your potential customer find you in a BUSINESS KEYWORD search?
2. How do you fare against your competitors in terms of search engine ranking?
3. What are you doing to improve your visibility?

In the era of internet communication, you need to make sure that you stay on top of your game, or else your competitors will hog all the limelight and draw all internet traffic to them.

We are sure this is not what you want. At NMM, we provide consultancy, SEO and marketing services to ensure that you have a firm foundation when it comes to internet advertising and search engine ranking.
At the moment, do you know:

• Who is visiting your website ?
• From which countries and regions are these visitors from?
• What is the time of their visit?
• Which page are they visiting?
• How long do they linger on each page?
• Which is a popular page or picture than client dwell in?
• How successful is your ad or promotion campaign?

These data are very important and useful if you want to create and track a successful website and campaign.

Services we know will help you develop an edge over the competitors are:

1) On Page Optimisation

We will look through your site and advise you on the ranking and how to improve your site for greater visibilities.

2) Off Page Optimisation.

This is the most labour intensive part of  optimisation.  This will include linking to other site and getting others sites to link to you, fan and subscription base building etc.

3) Banner and Ad-Words Advertising

Make sure that your advertisement comes up side by side with important keywords to gain maximum exposure. You can also have your advertisements obtained through language and regional location searches.

4) Localisation

Once your advertisements and sites become more visible, you may want to consider getting your page done in other languages to target the local market of that region.

Online Marketing

1) PPC

Pay per click advertising through strategically based search engine and portals. Advertising through Adwords and Yahoo ads will be explored besides the relevant portals.

2) Email Marketing

Sending of  emails to intended recipients and track and record success of email marketing campaign

Split Testing and Results

You can create killer ad and campaign that works by sorting out those that don't - in real time.

Ever wonder why some ad campaign has  higher conversion rate over the others and how do you create the killer ad and campaign that bring in the sales. Split testing will help you achieved that.  We are able to test multiple variations of a website and ad campaigns to enhance your conversion rate and nailing down the best version that visitors respond to.

As a business and organisation, you do not want to  market blindly. You want the killer ad and landing page that will turn visitors into customers. Split testing will allow you to do just that.
Register now and get a free 15 points SEO report to see if your site is optimised for Search Engine Capture


* While we cannot guaranteed results, we will do everything necessary according to the SE guidelines provided to increases the chances of a  higher ranking.

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